Wednesday, November 05, 2003

More than just onions make me cry

The things i publically admit to on this blog are truly mind b(l)oggling. But it is true, i have to admit that ihave a history of crying during particularly poignant television commercials. There used to be this Folgers coffee commerical that would get me regularly, and then there is cell phone one that they put out at Christmas, when the father (stereotypically unable to express his emotions) gives his daughter a wrapped present before she leaves the house. While she is driving it rings and the father just calls to say he loves her. Wow, gets me every time.

So now there is a new one to add to the roster of tear jerking advertisments. Again it is for some phone company or another. They seem to have cornered the market on sap. Anyways, a backpacking young man calls his grandfather from Europe. Grandfather says, where are you calling from? Young man answers France. The long and the short of it is that he is calling from Dieppe (cue tears now) just to say thanks, war memorials bedecking the background. Let the flood gates open!

The problem is this. I truly do find the commercial moving. So many Canadians sacrificed so much in the two world wars. It is truly astounding. Someday i want to go to France and visit the war memorials. And yet, these commercials are vaguely manipulating. I feel used. Although, on their part i would have to say that i wasn't used very well since i don't even remember the name of the phone company. But do these large multinationals even give a second thought to prostituting important cultural memories? Yes, that question is going out to dear sweet brother Blackberry.


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